SCOTTSDALE, AZ, February 7, 2024 – February, the month of love or the month of heartbreak? P.F. Chang's, the renowned global fusion restaurant, is here to turn the tables and transform Valentine's breakup tears into triumphant cheers for the freedom of the single life. A breakup text is now the golden ticket to free DUMPlings* at P.F. Chang’s this month as the brand unveils a new program that spreads a little joy through a free six count of dumplings for the broken-hearted.
Amid heart-shaped chocolates and romantic rendezvous, Valentine's Day can sometimes be downright stressful. Recent statistics reveal that a significant number of couples find themselves on the rocks during this emotionally charged month. According to Bumble, 19% of people have experienced a breakup around Valentine’s Day. While P.F. Chang’s hosts many couples for Valentine’s dates, the brand wants to treat fans who are in need of some heartbreak comfort food. Starting today, the newly single can text 855-697-6181 with CHANGSDUMPLINGS and their breakup story or screenshot to receive instructions for redeeming a six count of shrimp or pork dumplings in restaurant or via delivery.
"At P.F. Chang's, we believe in embracing every chapter of our guests' lives, even the ones marked by heartbreak,” says Elisa Cordova, Director of Brand Marketing, from P.F. Chang’s. “Our DUMPlings program is more than just a promotion; it’s a testament to our commitment to surprising and delighting our guests who aren’t feeling the love this season. We wanted to launch a fun, light-hearted program that reminds those finding themselves single, during a month that shines a spotlight on couples, that breakups may suck, but at least our dumplings don’t.”
Forget about limiting yourself to just one day; you’ve got the rest of February to savor free dumplings and bask in the glory of your newfound relationship status, especially on February 21st – National Break Up Day. P.F. Chang's invites you to ditch the heartbreak blues, submit that breakup text, get on the dating apps, and live your best life. At the end of the day, dumplings are better than your ex. For more information including terms and conditions, please visit pfchangs.com/offers/breakupdumplings.
*Text 855-697-6181 with CHANGSDUMPlings and a text sharing your breakup story to receive a free order of dumplings with any purchase of a $1 or more pre-tax (not including fees or gratuities). Please do not include any personally identifiable information including but not limited to full names, phone numbers, photographs, addresses, etc. By texting 855-697-6181 from your mobile number, you consent to receive at this number marketing text messages regarding the product you are inquiring about sent by P.F. Chang's or third parties acting on our behalf using an automatic telephone dialing system. Consent is not required to make a purchase. Dumplings are only available at P.F. Chang’s Bistro’s and are not available at P.F. Chang’s To Go or Pagoda Asian Grill locations. Qualifying items towards the $1 spend requirement include food and non-alcoholic beverages. Excludes alcohol and gift card purchases. While supplies last. Valid for dine-in or online purchase on P.F. Chang’s website or mobile app through 2/29/2024, at participating P.F. Chang's restaurants excluding Puerto Rico, airport locations, and international locations. Offer not valid on Valentine’s Day February 14, 2024. Cannot be combined with any other reward or offer. Limit one offer or reward redemption per check. No substitutions. No cash value. This offer is not valid for third party delivery services orders. Void where prohibited or restricted by law. See the P.F. Chang's Privacy Policy for details on our handling of your personal information. By texting us, you consent to the handling of your personal information by Textedly, our texting vendor, as described in the Textedly Privacy Policy
About P.F. Chang’s
Founded in 1993 by Philip Chiang and Paul Fleming, P.F. Chang’s is the first internationally recognized multi-unit Asian culinary brand to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. With roots in Chinese cuisine, today’s menu at P.F. Chang’s spans across all of Asia, honoring cultures and recipes from Japan, Korea, Thailand, and beyond. Each item offers a unique exploration of flavor, whether it’s a handcrafted cocktail, wok-fired lunch bowl, or celebratory multi-course dinner. Worldwide, P.F. Chang’s has more than 300 restaurants in 22 countries and U.S. airport locations, including a growing number of convenient P.F. Chang’s To Go locations offering takeout and delivery. For more P.F. Chang’s news, visit pfchangs.com and follow us on Facebook, Twitter and Instagram @pfchangs.
Press Contact
ALISON BROD MARKETING + COMMUNICATIONS
PFC@abmc-us.com